Campaign dates
4· Janmashtami5· Teachers’ Day8· Literacy Day14· Ganesh Chaturthi21· International Day of Peace27· World Tourism Day
Retail festive campaign hub · 2026
Turn Every Festive Moment
Into Revenue.
A connected September–December campaign journey that turns festive discovery, Diwali demand, holiday gifting and year-end engagement into measurable growth with Zithara.AI.
01 / 04
Build demand
September
Early festive discovery
Build anticipation for Navratri and Diwali with limited-edition collections, festive bundles and early-access communication.
What to offer
- Navratri and festive collections
- Product-and-accessory bundles
- Early Diwali gifting
- Limited-edition products
- VIP previews
Who to target
- Previous festive shoppers
- Recent category buyers
- Navratri celebrators
- Loyal and high-value customers
Recommended monthly play
Identify last year’s festive shoppers, capture current preferences and create early-access audiences before competitors increase campaign frequency.
02 / 04
Prepare to convert
October
Diwali campaign readiness
Prepare focused Diwali audiences, personalised gifting, loyalty rewards and corporate-gifting campaigns before the peak purchase window.
Campaign dates
1· Coffee Day2· Gandhi Jayanti4· World Animal Day10· World Mental Health Day16· Durga Puja20· Dussehra26· Valmiki Jayanti29· Karwa Chauth31· Halloween
What to offer
- Exclusive festive collections
- Personalised Diwali gifting
- Tiered loyalty rewards
- Limited-time offers
- Corporate gifting packages
Who to target
- Previous Diwali shoppers
- Families preparing to celebrate
- Loyal and high-value customers
- Corporate bulk-gifting buyers
- Last-minute festive shoppers
Recommended monthly play
Create RFM and manual audiences, validate WhatsApp templates and build sales follow-up workflows before the main Diwali conversion period.
03 / 04
Convert peak demand
November
Diwali, weddings and Black Friday
Convert peak Diwali demand, continue into winter-wedding shopping and use Black Friday to extend momentum beyond one festive event.
Campaign dates
6· Dhanteras7· Chhoti Diwali8· Diwali9· Govardhan Puja11· Bhai Dooj14· Children’s Day15· Chhath Puja19· International Men’s Day24· Guru Nanak Jayanti26· Thanksgiving27· Black Friday
What to offer
- Diwali last-mile offers
- Winter wedding collections
- Wedding shopping bundles
- Member-first Black Friday access
- Premium gifts with purchase
Who to target
- Diwali shoppers
- Winter-wedding shoppers
- Loyal customers
- High-spend customers
- Black Friday responders
Recommended monthly play
Use AI agents and the Agent App to prioritise replies, distribute high-intent enquiries and convert festive interest into showroom visits, video calls and purchases.
04 / 04
Retain and reactivate
December
Holiday gifting and year-end growth
Use Christmas, holiday gifting and New Year campaigns to reward active customers, reactivate dormant audiences and finish the year with measurable retention.
Campaign dates
1· World AIDS Day4–12· Hanukkah25· Christmas31· New Year’s Eve
What to offer
- Holiday and party collections
- Personalised gift hampers
- Last-minute gift guides
- Winter bundles
- Year-end loyalty rewards
Who to target
- Active and frequent customers
- Dormant customers
- Lapsed customers
- Last-minute gift shoppers
- High-value gift buyers
Recommended monthly play
Separate active, dormant and lapsed audiences; tailor incentives by customer value; then move responders into January retention and repeat-purchase journeys.
The consolidated plan
One customer journey across the festive quarter.
Each month should build on the customer signals created by the previous month.
September
Build demandCapture preferences and identify early festive intent.
October
Prepare to convertBuild audiences, approve communication and prepare sales teams.
November
Convert peak demandPrioritise high intent and convert demand across channels.
December
Retain and reactivateReward, reactivate and move customers into repeat-purchase journeys.
Activate with Zithara.AI
From customer data to measurable revenue
- Build the audience with Customer 360 and RFM
- Create the message with the AI Template Builder
- Launch across WhatsApp, Email, SMS, RCS or Voice
- Assign replies through the Agent App
- Track visits, purchases and revenue
For current customers
Launch the next monthly campaign.
Use the calendar to choose the campaign, then request help from Customer Success to build the audience, message and follow-up journey.
For retailers exploring Zithara.AI
See how the plan works for your brand.
View the campaign calendar and discover how Zithara.AI connects segmentation, communication, sales follow-up and revenue measurement.