How to Drive sales with whatsapp retargeting campings in 2025

Feature Highlight: WhatsApp AI Chat Bot

Introduction

Have you ever wondered why some customers come to your site, and when they are about to make a purchase, they disappear. No order, no follow-up. It seems like a missed chance each and every time.

Now imagine being able to reach out to them with a quick, personal message right where they are most active. On WhatsApp. No cluttered email inbox, no ads they will likely ignore. Just a simple message saying, Hey, you left something in your cart. Still interested?

That is the power of WhatsApp retargeting. And it does work. Whereas email marketing struggles with the average open rate of about 20%, the WhatsApp messages are opened with 98%. Even better, most people reply within a few minutes.

If you are a business trying to recover lost sales, reconnect with inactive customers, or build stronger relationships, WhatsApp retargeting is not just helpful. It is a game changer.

In this blog, we will explore what WhatsApp retargeting means, why it works so well, and how platforms like Zithara can help you run smart, automated campaigns with almost no effort.

What Are WhatsApp Retargeting Campaigns

WhatsApp retargeting is the practice of re-engaging with customers who have shown interest in your brand but haven’t completed the desired action, like making a purchase, booking an appointment, or even responding to your initial message. Unlike generic emails or display ads, WhatsApp offers a more direct, personalized, and conversational approach.

It’s not about spamming your customers, it’s about meeting them where they already spend their time and giving them a gentle nudge toward conversion.

Why Use WhatsApp for Retargeting?

In case you are wondering whether WhatsApp is actually better than emails or advertisements- here is the answer.

• Unmatched Open and Response Rates.

Emails may sit unread. Ads get skipped. But WhatsApp messages? They get seen. Studies show 98% open rates and up to 45% response rates, that’s almost 5x better than email marketing.

• Everything Happens in One Place

From reminding users about abandoned carts to completing payments or resolving queries, WhatsApp allows an end-to-end journey right within the same chat window. No app-switching. No missed links.

• Conversational and Human

Unlike emails or ads, WhatsApp feels like a real person is talking. You can use emojis, names, and natural language to sound friendly and genuine, you are building trust with the customer.

Types of WhatsApp Retargeting Campaigns That Drive Sales

Now let’s have a look at different types of retargeting messages you can send to your customers to boost conversions

• Cart Abandonment Follow-Ups

This is one of the most effective whatsapp retargeting strategies. A quick message like “Hey! You left something in your cart. Still interested? Which can instantly bring back users instantly.

• Retargeting Website Visitors

You can re-engage users who browsed specific products or spent time on your site but didn’t buy. A message that says, “Liked this necklace? Here’s a special discount just for you!” adds a personal touch.

• Inactive Customer Reactivation

Bring back users who haven’t interacted in weeks or months. Something simple like “We miss you! Here’s a 10% off code to make your day sparkle” can do wonders.

• Event-Triggered Campaigns

If someone clicked a link or attended a webinar, you can follow up based on that action. These are hyper-targeted messages that feel timely and relevant.

• Referral Reminder Campaigns

Encourage happy customers to refer friends. Send a message like, “Share your code with a friend and get ₹200 off on your next order!”

• In-Store Follow-Up

If a customer visited your store but didn’t buy, WhatsApp can help you stay top of mind: “Hi Meera, thanks for visiting us today. We noticed you loved our new collection. Here’s a catalog and a special offer just for you.”

And here’s where AI-powered WhatsApp Chatbots step in, they don’t just send these reminders but also respond instantly. If a customer replies, “Is this available in a bigger size?” The chatbot can check inventory in real-time and answer without waiting for a human agent.

This transforms WhatsApp from a simple retargeting channel into a 24/7 AI-powered sales assistant.

How AI Chatbots Enhance WhatsApp Retargeting

Traditional retargeting ends once the customer clicks an ad or visits your website. But on WhatsApp, AI-powered chatbots take it further:

• Instant Query Resolution – Answer FAQs like “Is COD available?” or “Do you deliver to Bangalore?” instantly.

• Smart Personalization – Chatbots can remember past interactions and recommend products accordingly.

• Seamless Checkout – Customers can complete purchases without leaving WhatsApp.

• Lead Qualification – AI can identify high-intent buyers and notify your sales team instantly.

For example:

Your favorite silver ring is back in stock. Want me to hold it for you? You can confirm and pay directly on WhatsApp.

That’s not just retargeting, that’s AI-driven customer experience.

How to Set Up a WhatsApp Retargeting Campaign

You may think setting up Whatsapp retargeting camping seems to be technical, but it’s simple if you follow the right steps.

1. Segment Your Contacts

Not all users need the same message. Divide them into categories like cart abandoners, inactive users, or first-time visitors. This makes your messaging more relevant.

2. Choose the Right Trigger

Triggers could be based on user actions like abandoning a cart, not logging in for 30 days, or clicking a product page. Pick the one that aligns with your goal.

3. Write Short, Friendly Copy

WhatsApp messages aren’t blogs. Keep it casual, personal, and clear. Use names, emojis, and a natural tone.

Example:

Hi Priya, We noticed you loved our new bangles. Want 10% off to make it yours?

4. Automate with 24-Hour Logic

WhatsApp policies allow business messages within 24 hours of user interaction. Use this section to send automated, timely messages that feel personal.

5. Add a Clear CTA

Your message should end with one clear call-to-action like “Shop Now,” “Grab Your Discount,” “Reply YES to Confirm,”.

6. Measure and Iterate

At last, track metrics like open rates, click-throughs, and conversions. Refine your message copy or timing based on what works best.

Retarget the Right Way with Zithara.ai

If you're thinking, “All this sounds great, but who has time to manage it all?”, we’ve got your back.

Zithara.ai makes Whatsapp retargeting effortless with its AI-powered platform.

• AI-Based Segmentation

Automatically divide users into smart segments based on behaviour, demographics, or purchase history.

• Trigger-Based Automation

Set up flows that respond instantly when users abandon carts, go inactive, or take any specific action.

• Cart Abandonment Recovery Flows

Zithara’s ready-to-use templates help recover lost sales with just a few clicks.

• Seamless POS Integration

Connect your POS system to Zithara and send the right message at the right time, automatically to your right customers.

Use Case

Meghavi Wellness, a premium wellness and spa brand noticed a drop in returning customers, they turned to Zithara.ai’s Whatsapp retargeting tools for a solution.

Instead of sending follow-up emails or running ads hoping customers would return, they built automated WhatsApp journeys tailored to customer behavior. Zithara’s AI segmentation helped them identify inactive customers, recent visitors, and potential repeat buyers. These were then retargeted with personalised booking reminders, exclusive wellness offers, and referral nudges—sent directly via WhatsApp.

What happened next?

• Customer retention jumped by 28% within weeks.

• Booking confirmations and follow-up interactions were handled automatically.

• Their team spent less time manually chasing leads and more time delighting guests.

Want Results Like This? Try Zithara.ai for Your Business

Best Practices for WhatsApp Retargeting Campaigns

To keep your campaigns effective (and not annoying), follow these steps:

• Keep it short and friendly.

• Use emojis, but don’t overdo it

• Avoid sending too many messages (especially to inactive users)

• Always include a CTA like “Shop Now” or “Reply YES”

• Test and optimise different copy styles and timings.

Conclusion

WhatsApp retargeting is not an option anymore but a necessity. It allows you to reach out to potential buyers when you know they will be most interested, due to the improved open rates, real-time communications, and personal touch.

Unlike some other campaigns, these campaigns can be automated and triggered with the help of AI based segmentation leading to real results, as we recover abandoned carts and reactivate lapsed customers.

Using automation tools like, Zithara.ai can run end-to-end WhatsApp retargeting campaigns without the need to do it manually. This is the right time to start boosting conversions and being top-of-mind.

Want to turn interest into sales, automatically? Try Zithara.ai