Zithara vs Wati
Finding the Perfect CRM Fit for Indian Retail Businesses
Choosing the right CRM is essential for retail success. While Wati specializes in WhatsApp-based customer engagement and automation, Zithara is purpose-built for Indian retail businesses, offering AI-powered tools tailored for unified offline-to-online workflows.
Why Zithara Beats Wati
Wati excels at automating conversations on WhatsApp using tools like no-code chatbot builders, shared team inboxes, AI agents, and message broadcasts, but it lacks retail-specific CRM features such as POS integration, walk-in lead capture, and RFM segmentation. Zithara bridges these gaps, offering a comprehensive solution that connects offline footfall, online interactions, and integrated retail analytics for a seamless omnichannel experience.
Zithara Works Here is the Proof
Unified lead capture in real time
%
Lead
Capture
Increase in customer engagement rate
%
Customer
Engagement
Increase in repeat purchase
%
Repeat
Purchase
Increase in CLTV
%
CL TV
Zithara's AI Features for Modern Retailers
AI Unified Lead Capture
Zithara's AI Scores Leads by analyzing both offline and online behaviour, including store visits, purchase patterns and engagement. This helps your team focus on high potential customers and close deals faster.
AI Reporting Agent
Ziri, Zithara's AI reporting agent, Just ask Ziri, "Show me this week's top 5-best selling products." Instantly generates a report with the top-selling items, sales, numbers, and trends with zithara.
AI Review Management
Automatically track and manage GMB reviews. Zithara's AI suggests replies, helping you respond faster and build customer trust.
Whatsapp & Instagram AI Chatbots
Engage customers instantly with AI Chatbots that schedule in-store visits, answer queries and guide them to the right products, ensuring every lead turns into a Footfall.
Why Choose Zithara ?
All-In-One-Platform
Everything you need to attract, convert and keep customers under one roof.
Retail Expertize
Built by people who know how retail works,both in-store and online.
Intelligent Workflows
Automations that anticipate what's next and act before you do.
24/7 Customer Support
Get Instant Help from real people any time
Scales With You
Whether you work with one store of fifty, zithara grows without interruptions.
Faster Setup
Go Live in 1-2 days with pre-built & retail workflows.
AI Driven Sales Are Waiting
Success Stories
Hear from the brands we serve!
PMJ Jewels modernized with Zithara CRM for 100% lead capture and satisfaction
We are an Omni Channel Retailer (App, online, store), We engaged with Zithara.Ai to understand our customer journey from lead to loyal.
Q-Mart achieve 20% ROI on a branded rewards program
It's been more than a year with Zithara that's truly been a game-changer for us. Their loyalty program, marketing automation, and lead management tools have been absolute lifesavers. We now gather feedback in real-time, improve our services, and engage better with our customers. Plus, their rewards program has not only upped our average billing but also boosted our customer retention big time.
Rohil Remani
Managing Director
We are a brand with a great reputation, wanted to take advantage of referrals from our existing customers to acquire new business. Zithara.AI’s Referral program on WhatsApp was a game-changing idea, that helped us improve the new customer Acquisition by 25%.
Vidya Natraj
Director
Their omni-channel engagement platform has been invaluable. We effortlessly capture leads from multiple channels and engage customers based on their behavior with their segmentation feature. Plus, we've streamlined appointment bookings on WhatsApp. Thanks to Zithara, our customer retention has soared by 28%. It's been pivotal in ensuring we consistently deliver exceptional experiences at Meghavi Wellness.
Megha Dinesh
Co-founder
Frequently Asked Questions
Unlike traditional CRMs that just store customer data, Zithara uses AI agents to qualify leads, segment audiences, trigger campaigns, and improve repeat sales automatically.
No training is required. Zithara is plug-and-play, and our team guides you through setup, onboarding, and ongoing optimization so anyone can use it.
Yes. Zithara’s AI agents handle campaigns across WhatsApp, SMS, and email, automatically targeting the right customers at the right time to drive sales.
Absolutely. Zithara connects seamlessly with WhatsApp, letting you automate conversations, respond instantly, and convert chats into sales.
Yes. Zithara integrates with Facebook and Instagram to capture leads, run targeted campaigns, and sync customer data for a unified marketing strategy.
Ziri, Zithara’s AI assistant, gives real-time reports on leads, campaign performance, conversions, repeat sales, and customer engagement, helping you make smarter marketing decisions instantly.
No. Zithara’s AI agents handle segmentation, analytics, and campaign automation in a single platform, replacing multiple tools and simplifying operations.
Yes. Zithara syncs customer behavior across eCommerce platforms, POS systems, and in-store visits, providing a single, unified view of all your customers.
Absolutely. Zithara encrypts all data, follows strict security protocols, conducts regular penetration tests, and complies with industry-standard certifications.
Yes. Zithara works for jewellery, wellness, electronics, luxury, and other retail verticals, and is fully customizable to match your brand’s workflows and sales goals.